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‘HAVE YOU GOT THE F FACTOR?’ - NATIONAL MOTORCYCLE WEEK 2006
The Motor Cycle Industry Association has adopted the slogan ‘Have You Got the F Factor?’ for this years National Motorcycle Week 16th -23rd July.
The slogan will help promote four key factors that express the joy of riding a bike or scooter –
- fun,
- freedom,
- flexibility
- friendship
Throughout the week events will be taking place across the UK as dealers, companies and individuals organise a range of activities including bikers breakfasts, open days and ride-outs.
Ride to Work Day takes place on 19th July and this is the time for all riders to encourage their nonriding friends and colleagues to experience the thrills of two-wheels and get them to hop on board for a pillion ride.
Ride to Work day aims to demonstrate that people from all walks of life use and enjoy motorcycles, mopeds and scooters and that the transport system and environment can reap the rewards of more machines on the road.
Craig Carey-Clinch, MCI’s Director of Public Affairs said, “Motorcycles have an integral role in the transport system and National Motorcycle Week aims to highlight the practical aspects such as the flexibility, convenience and cost-effectiveness of riding and at the same time demonstrate the social dimension.
“ Fun and friendship are two significant factors in bike ownership and many people join clubs, go to events, participate in group riding, go on holidays and tours to share the passion and freedom that attracts people to the world of two-wheels.”
National Motorcycle Week 16th July 2006 - 23rd July 2006
HAVE YOU GOT THE 'F' FACTOR?
You've heard of the X factor - this year National Motorcycle Week is promoting the 'F' factor to highlight motorcycling offers FUN, FREEDOM, FLEXIBILITY and FRIENDSHIP.
National Motorcycle Week promotes motorcycling and scooter riding and the many benefits associated with it. It takes place in July to link in with other international events in countries such as USA and Germany.
The campaign aims to demonstrate to the public, media and politicians the number of motorcyclists in the UK and at the same time it emphasises the important point that owners are from all walks of life, all ages and that riding has social, environmental and economic benefits.
The week is an occasion when people unite to highlight motorcycles and scooters by getting active and vocal by holding events, speaking to the press, converting friends or just getting out on their bike.
DOWNLOAD PACK HERE
For advice on how you can get involved see our 7 Tips for 7 days Guide.
There is a poster you can download for Ride to Work Day to help promote the day.
Why Promote National Motorcycle Week?
National Motorcycle Week aims to emphasise the exhilaration associated with riding a motorcycle or scooter, raise awareness about its many benefits and important transport and environmental issues. Each year a different theme is chosen to highlight specific issues and groups.
Activities currently taking place in NMW include:
R2W Demo Run Cleveland MAG
19th July - 7am start to end with a ride into Middlesborough
More info available from Paul Roberts on 07841 342 745 or email paul.roberts@hotmail.com
'Safer Biker' Night
Leicestershire Constabulary HQ at 7.30pm
Advanced motorcycle technique, raffle, refreshments, First on Scene first aid and more -
For more info or to secure a place contact John Budulis 0116 222222 ext. 2436
Birds on Bikes - Fun, Freedom and Flexibility
Edinburgh, York, Birmingham and Cardiff
Lady riders wanted for 3 day bike ride to raise money for breast cancer care
www.birdsonbikes.org or call Ed Crummy on 01777 872278
Contact Samantha Tyson-Evans on samantha@mcia.co.uk or 024 76250809 for information and advice as to how you can be involved in National Motorcycle Week. Press Releases about the event are in the dedicated Press Section.
Anyone who is interested in organising an event can get a FREE Organiser’s Pack and poster from the
website www.mcia.co.uk
The MCIA can also promote any events on its website, so would welcome feedback from any organisers who can email Samantha@mcia.co.uk.
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