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Northern Ireland Update Think Bike Campaign
The NI Region has launched, by way of thousands of flyers, a driver awareness of motorcycles campaign. We all remember the Think Once, Think Twice, Think Bike
campaign of the 80s so we plan to vote for a few catchy sentences like this at the next regional meeting.
Members will have the opportunity to come up with three to four slogans of
this nature which will be printed off in their thousands and handed out to drivers in NI’s major towns and cities over the remaining part of the year (at least).
We have ordered
posters from the DOE (Are Motorcycles Your Blind Spot?) which will be put up in various waiting areas from Taxi Depots to workplaces and hope to back the whole campaign up with various press
releases.
Active members have agreed to hand out thousands of statistical flyers on the street in a bid to get the message of ‘Think Bike’ through to the general public.
Those of us old enough to remember the original campaign appreciate that the motto was known in every household and often quoted in the family car at the mere sight of a motorcycle. It
worked then and we hope to bring it back to drivers in Northern Ireland.
MAG Poker Run The first Annual MAG NI Poker Run was launched on August 1st. Had some excellent prizes and the
weather was fantastic. Only 50 bikes turned up but we all had an excellent day and a huge BBQ at the end in the sun.
We limited the amount of advertising for the Poker Run as we
hadn’t undertaken one before and wanted a manageable number to give members a chance of winning something, to make it easy to feed them all and basically to see how long the event would
take, in order
to set our goals higher for next year.
Ideally we wanted about 70 – 80 members so as people would have a one in four chance of winning a prize.
We
arranged with a few shops to sell us prizes at cost, rather than go begging, as there are so many clubs and runs at this time of year.
For £150 (believe it or not) we managed to get
our hands on a helmet, DVD player, gloves, motrax chain, tank protector, Tool kit, ratchet screwdriver, penknife set, Smirnoff, 2 bottles of wine and a few t shirts.
Feedback was
excellent and a sign of bigger things to come hopefully. Profits of about £100 to be forwarded to MAG UK.
Sounds like a winning formula for other Regions to try out !!
For more news on MAG in NI, check out their Web site:
www.writetoride.co.uk
June saw the website taking over 1800 hits.
They have re-launched the MAG forum and update the news features regularly.
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