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I Didn't See Him
The Motorcycle Action Group welcomes the launch of the new publicity campaign by the DTLR aimed at improving the safety of motorcyclists. MAG was
involved from the conception of the campaign through its position on the Advisory Group on Motorcycling with other motorcycle related organisations.
The £1.5 million campaign targets motorcyclists and other road users to encourage motorcyclists to ride so that they can be seen and to heighten other
drivers' awareness of motorbikes. The campaign, part of the Government's THINK! road safety advertising, focuses on a graphic TV advert with the theme of "I didn't see him".
Road Safety Minister David Jamieson said: "This advert shows how easy it is for a driver to be unaware of a motorcyclist. This scenario was chosen
because we know that around two thirds of injury accidents involving a two-wheeled motor vehicle are at junctions."
The TV advert will be supplemented by radio and cinema advertising and two leaflets, 'Don't be a statistic: tips for safer motorcycling' (aimed at
motorcyclists) and 'Watch out for motorcyclists' (aimed at drivers).
MAG's Director of Public Affairs, Trevor Baird, says,"The campaign has targeted all road users. From a motorcyclists' point of view, hopefully this
will remind other vehicle drivers to once again 'Think Once, Think Twice, Think Bike'."
Details of the DTLR Think Bike Campaign can be found at http://www.think.dtlr.gov.uk/motorcycles/index.htm
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