|
|
A STREET A TRACK AN OPEN ROAD
The Motor Cycle Industry Association (MCI) has ripped up the rule book for the production of its new DVD, A Street, A Track, An Open Road designed to get riders thinking about their own skills and experiences.
MCI has produced the DVD as part of its 19 point safety strategy and commitment to reduce rider casualties. It is unique in that it is not a typical training product but has been produced in real-life documentary format and features experienced riders mentoring each other to try and meet three special challenges.
Three riders committed over a week of their lives to live together, to take part in this film and undertake three different challenges.
It features World Super Bike rider Chris Walker and one of the judges is the current WSB champion James Toseland. The widely recognised biker Suzi Perry also features and narrates the film.
Video diaries, dramatic footage, tips from experts, humour, laughs and loads of bike action in three different locations create a DVD which will help motorcyclists develop their skills.
The MCI welcomes the support from the Road Safety Minister David Jamieson who said, "We welcome all sensible initiatives to encourage motorcyclists to improve their skills and to ride safely. Our message is clear, good skills save lives, and racing is for the track, not the public road"
The Department for Transport have shown their support by permitting the MCI to use the THINK logo and the 'Perfect Day' road safety advert has been included at the end.
Initially, the DVD will be distributed free with all new bikes.
People will be able to order it online at the new website www.stordvd.com
It costs £3.00 and any profits will go to the industry charity BEN.
|
